Why Your Business Needs to Prioritize SEO in 2020

Why Your Business Needs to Prioritize SEO in 2020

Search engine optimization (SEO) is becoming increasingly necessary for businesses and organizations, irrespective of the size. However, there are still many businesses that don't make it a priority, or don't see any reason why it's worth investing in. But whatever your business is, SEO can help you reach your bottom line. Refusing to incorporate it into your digital marketing strategy is almost akin to letting your competition win.

On top of improving your website's overall searchability and visibility, here are more reasons as to why having SEO is non-negotiable:

SEO helps increase website traffic.

Your ultimate goal is to have your business rank as high as possible for the keywords and phrases that fall into your niche. When you secure a high ranking, you'll increase your chances of being clicked or visited when consumers type in those keywords. According to some statistics, 18% of organic clicks go to the number 1 rank, while the second and third get 10% and 7% of the clicks, respectively. This just means that the higher you rank, the more traffic you'll receive. SEO best practices can help you nab the top rank.

SEO helps provide an excellent user experience.

SEO is more than just ranking for keywords, of course. It's also about providing a great user experience for every visitor, regardless of whether they're a potential customer or not. One factor that search engines like Google take into account when ranking websites is the user experience, and SEO can help you optimize the navigation and content of your site to provide the best experience for users.

SEO is more cost-effective compared to other strategies.

If you want to have a high ranking immediately, you will have to cough up a ton of money for pay-per-click (PPC) advertising. This is not feasible for small businesses that don't have enough resources. With SEO, while you need to invest time and effort into your initiatives to pay off, you won't have to spend a lot of money to gain more traffic. On the other hand, with PPC advertising, you can enjoy a shorter time for returning conversion, but your business has to spend a lot to see results. As long as you keep paying for results, you'll manage to get them, which isn't as equitable compared to SEO.

SEO is quantifiable.

While SEO doesn't deliver easier-to-calculate ROI like PPC advertising, you can still measure anything you want with proper tracking and analytics. There's no better way to show the success of SEO than data, but it all comes down to connecting the dots and making sense of the trends once you have all the information provided by your chosen platforms. When you have collected analytics and figure out what works and what doesn't, you should then aim at those areas that need further improvements.

In Conclusion

Don't take SEO for granted. Incorporating good SEO practices into your website can reap you benefits like higher traffic, excellent user experience, and best of all, an increase in conversions.

Should you need assistance with your SEO strategy, get in touch with AGUA Agency today. We are a digital marketing agency in Alberta, and we can help you ramp up your SEO strategy!


3 Reasons You Need White Label Digital Marketing Services

What You Need to Know About White Label Marketing

Looking Into White Label Web Design? Here’s What You Need to Know

Busting the Myths on White Label Agencies

How to Gain a Marketing Advantage During the Holiday Season

Effective Digital Marketing Strategy - Our Holiday Guide

4 Tips to Help Build Your B2B Marketing Technology Stack - Our Guide

What Is White Labelling and How Can It Help Your Business?

3 Tips to Optimize Your GMB Profile to Boost Local Marketing - Our Guide

Best of Both Worlds: 3 Ways SEO and PPC Work Together to Enhance Your Online Presence

Here Are 3 Big Reasons Your Business Needs Digital Marketing

Improve Your Digital Agency Revenue With White Label Services

Web Design Is a Bigger Deal Than Most People Think

Your Site on 2020 Vision: About Clear, Modern Web Design

A Business Owner’s Guide to White Label App Development

5 Ways White Label Services Can Expand Your Business' Horizons

4 Components of a Strong Online Business Presence

Using Google Local Service Ads to Become a Neighborhood Superpower

5 Ways Digital Marketing Can Help Improve Your Local Business

What to Know About Unique Font Design for Your Website

5 Advantages of Investing in White Label Solutions

Managed Website Hosting: Why It’s Always a Good Choice

3 Common Marketing Strategy Woes and How to Fix Them - Our Guide

Why Use Local SEO for Your Small Business - What to Know

Why Your Agency Should Consider a White Label Partnership

5 Reasons Why Your Agency Needs White Label Content - Our Reasons