Search engine optimization (SEO) is becoming increasingly necessary for businesses and organizations, irrespective of the size. However, there are still many businesses that don't make it a priority, or don't see any reason why it's worth investing in. But whatever your business is, SEO can help you reach your bottom line. Refusing to incorporate it into your digital marketing strategy is almost akin to letting your competition win.
On top of improving your website's overall searchability and visibility, here are more reasons as to why having SEO is non-negotiable:
SEO helps increase website traffic.
Your ultimate goal is to have your business rank as high as possible for the keywords and phrases that fall into your niche. When you secure a high ranking, you'll increase your chances of being clicked or visited when consumers type in those keywords. According to some statistics, 18% of organic clicks go to the number 1 rank, while the second and third get 10% and 7% of the clicks, respectively. This just means that the higher you rank, the more traffic you'll receive. SEO best practices can help you nab the top rank.
SEO helps provide an excellent user experience.
SEO is more than just ranking for keywords, of course. It's also about providing a great user experience for every visitor, regardless of whether they're a potential customer or not. One factor that search engines like Google take into account when ranking websites is the user experience, and SEO can help you optimize the navigation and content of your site to provide the best experience for users.
SEO is more cost-effective compared to other strategies.
If you want to have a high ranking immediately, you will have to cough up a ton of money for pay-per-click (PPC) advertising. This is not feasible for small businesses that don't have enough resources. With SEO, while you need to invest time and effort into your initiatives to pay off, you won't have to spend a lot of money to gain more traffic. On the other hand, with PPC advertising, you can enjoy a shorter time for returning conversion, but your business has to spend a lot to see results. As long as you keep paying for results, you'll manage to get them, which isn't as equitable compared to SEO.
SEO is quantifiable.
While SEO doesn't deliver easier-to-calculate ROI like PPC advertising, you can still measure anything you want with proper tracking and analytics. There's no better way to show the success of SEO than data, but it all comes down to connecting the dots and making sense of the trends once you have all the information provided by your chosen platforms. When you have collected analytics and figure out what works and what doesn't, you should then aim at those areas that need further improvements.
Don't take SEO for granted. Incorporating good SEO practices into your website can reap you benefits like higher traffic, excellent user experience, and best of all, an increase in conversions.
Should you need assistance with your SEO strategy, get in touch with AGUA Agency today. We are a digital marketing agency in Alberta, and we can help you ramp up your SEO strategy!