White label marketing, or the process of getting products from other businesses, rebranding it, and offering it as your own, doesn’t only happen in products. The same thing can also be observed in services.
If you have an agency, you should consider a white label partnership to make your business grow. In this article, we’ll tell you what it is and why you should get a white label partner.
What Is a White Label Partnership?
White label marketing partnership is outsourcing work or services from other agencies and treating them as your own. In this setup, your company repackages and offers the services of a third-party agency as your own and sells it to your clients.
It is similar to the traditional sub-contracting, where a person outside of the business is employed to perform a task as part of the company’s services. However, the main difference is how it allows the third-party agency to act on their own.
The client wouldn’t know that the third-party agency is an independent business—from the performance to marketing materials, down to the reports. The third-party agency, however, would act as if it is under the brand umbrella of your company.
This business concept isn’t new, and it has many benefits for your business.
1. It helps grow your business portfolio and improve your reputation
Getting a white label partner immediately increases the number of services you can offer. The number of agencies providing marketing services nowadays is increasing. Having many services to offer to clients can help your business stay on par with other agencies. Partnering with another agency is also similar to investing in a service you want for your business without the need to hire internal employees.
At the same time, since all the work is under your company name, you can own them. With quality service and happy clients, your brand reputation will improve.
2. It allows you to provide quality and expanded services
Since in a white label partnership your partner agency acts independently while under your company, you can ensure that they will give their best service. You don’t have to stay hands on to their performance all the time, and you can confidently offer their services to more clients without thinking about the quality of their performances.
The more people working under your business, the more projects you can cater to. Your business can achieve all these without problematizing about the need to expand your office space or providing other employee benefits needed.
3. It helps you retain your clients and potentially get more
If you keep your client happy with the quality service you offer, there’s more chance you get to retain them. It will also give you the opportunity and time to search for more potential clients.
Having a white-label partnership is one secret for your business to stay on top of the marketing game. It helps improve your performance, boost the quality of your service, and lessen the struggles your business faces. To make it work, find a partner agency you can trust.
In case you’re looking for a white label web development agency in North America, we can help you! We’re experts when it comes to white label partnerships, and we also provide other digital marketing services - contact us now!