How to Gain a Marketing Advantage During the Holiday Season

by Azhar Siddiqui Dec 08, 2020

Now is the right time to double-down on your business's digital marketing. The holiday season puts several industries in the spotlight, from clothing businesses to gadget retailers. Since your competitors will be bringing their A-game, you should know how to take it a step further with your own digital marketing campaign.

How to gain a marketing advantage during the holiday season

Part of COVID-19's effects on the upcoming holidays is businesses' preference to interact with customers through online platforms. It's unlikely that consumers will go to brick-and-mortar establishments due to the healthcare crisis’ looming threat. For this reason, online listings and marketplaces will receive a surge of online visitors as the holiday season comes knocking on your doors. In this article, we will share five strategies that will give you a marketing advantage against your competitors.

1. Adapt to online platforms

Many business owners are realigning their marketing budget to focus on their online channels. eCommerce businesses already have a step ahead of other companies due to their online-based processes. If you're not yet investing in digital sales, you'll be leagues behind your competitors. Make it your priority to set up your marketing channels to handle a large volume of online visitors for the upcoming holidays.

2. Offer early shopping incentives

Like previous holidays, most consumers don't want to deal with the hustle and bustle of overcrowding stores for their holiday shopping. It's more likely that early holiday shoppers will want to check out their gifts as soon as possible. This mentality extends to all brands and service providers, regardless of what industry you're in. Limited time freebies such as free quotes and bonus incentives can increase your online visibility to a much larger demographic.

3. Invest in PPC advertising

Pay-per-click advertisements give you the highest ROI if you know the right timing to host them. The upcoming holiday season is one of the best times to host pay-per-click ads on Google ad placements and internal ad banners on your websites. Analyze your highest-ranking pages in the weeks leading to the holidays and your last year's product line. If some services are highly in-demand, you can heighten your PPC ad's effects with limited-time offers.

4. Launch an email marketing campaign

Extending your marketing campaigns' visibility is the key to gaining an edge against your competitors. Email marketing is a traditional strategy that still manages to pay off, even with the arrival of diverse marketing channels. You can segment your email lists to send particular offers that will entice specific customer demographics.

5. Be active on your social networks

The best way to gain organic reach to an online audience is to utilize your social media accounts. Most brands use more than one social media account and create streamlined marketing campaigns to use each one's strengths. Social advertising allows you to leverage your marketing campaigns on social media networks through your followers' messaging apps and news feeds. The potential of expanding your reach can multiply the impressions of your advertisements. This spreads your brand awareness and can hook in potential customers to subscribe to your accounts and reach your landing pages.

Conclusion

Change and adaptation will always apply to different markets, depending on what obstacles they have to overcome. Although the world is still in danger of COVID-19, the economy's response shows a forward trend of utilizing digital media and platforms to maintain establishments' operations. The more flexible you are in learning and accepting these changes, the more likely you'll have an advantage over your competitors who are lagging behind. AGUA Agency is a white label digital marketing agency in Canada and the United States that provides innovative marketing solutions to our clients. We offer inbound digital marketing strategies, web development services, and virtual account managers to optimize your brand's online visibility. Book a strategy call with our marketing experts today to see how we can help your business during the holiday rush!