Marketing today is becoming an increasingly complex landscape, and while digital solutions provide multiple avenues for businesses to thrive in this competitive marketplace, choosing the right tools to drive results is not as straightforward as it seems.
When it comes to bolstering your growth, search marketing plays a pivotal role in putting your business on the screens of your target audience. But to stand out from the saturated crowd online, two crucial factors can cultivate your visibility and generate leads for your website: search engine optimization (SEO) and pay-per-click (PPC) advertising.
The Long Debate Between SEO and PPC Advertising
Both aim to boost your website’s viewership using different means; that's why marketers have always wondered which of the two entities is the right choice to achieve greater SERP outcomes.
Since both strategies strive to build a better online presence, why not use each other’s strengths to create the ultimate search marketing strategy? Here’s how SEO and PPC can work together:
1. Skyrocket Your Visibility
Improving your ranking in search results using SEO is a long-term solution that can help you attract organic traffic over time. Meanwhile, PPC provides maximum visibility by putting your paid ads on top of organic listings.
With that in mind, using PPC to generate immediate results for your time-sensitive ads is an excellent short-term strategy. On the other hand, SEO can tie loose ends for your future goals by maintaining consistent results for your campaigns over long periods.
With both forces addressing your different needs, you can cover all gaps and make the most of your visibility.
2. Shared Keyword Data
When you utilize SEO and PPC, you can expand your data collection and have more options for high-converting keywords. By knowing quality keywords in both spectrums, you can integrate paid keywords in your SEO strategy, while organic keywords can also bolster your PPC ad’s performance.
3. Refine Organic Keyword Strategy
Testing the performance of organic keywords can be time-consuming and tricky. It’s often a trial-and-error process when doing it manually using SEO, but with PPC's help, you can quickly see how the keywords impact your conversion rates.
With that in mind, you can utilize PPC ads to refine your organic keyword strategy and determine its effectiveness.
The Bottom Line: How Combining SEO and PPC Strategies are Two Sides of the Same Coin
SEO and PPC are unique forces that deliver distinct results for your business, but both share the common goal of driving more traffic to your website. Instead of choosing between organic or paid traffic, realizing how these two functions can work in conjunction can empower your search marketing strategy.
How Can We Help?
Combining two forces in your marketing funnel can be tricky, especially if it’s something as convoluted as SEO and PPC advertising. Fortunately, we’re a white label digital marketing service provider in Canada that can take the guesswork out of leveraging both tools.
With our multi-faceted and client-centric approach, we can foster a strong relationship between your SEO and PPC efforts so you can maximize your digital solution. Get in touch with us and see what we can do to improve your online presence.