Any business in this day and age enters the marketplace serving customers that expect to find them online. No matter what you sell, most people want to get a glimpse into your products and services without having to go to your shop.
While many people assume digital marketing is for e-commerce businesses and large enterprises, the truth is that it’s important for SMEs as well—especially those serving their locality. More people than ever are using the internet to search for things near them. Want to compete? Make sure your business’s name is on the list.
If you don’t know how to promote your business online, a good website design agency is the best place to start. After all, having a good website is key to getting started in the digital world.
After you’ve had a website designed and developed just for you, here are five things you should be doing to market your local business online:
1 - Use Facebook Ads for Promotion
People spend most of their time online browsing through their social media feeds, and Facebook is one of the most visited sites. Thanks to their location features, you’re able to narrow down your target audience and optimize the use of their advertisements.
For the best results, you need to focus on a specific demographic and ensure you’re targeting those who are sure to benefit from your product or service. Facebook’s main advantage as an ad platform in its ability to help you reach your ideal target audience. That said, you need to begin with a good understanding of who you’re selling to. Without that knowledge, you will struggle to use Facebook Ads to their fullest potential.
2 - Pay for Instagram Ads
Instagram isn’t just a place where people post selfies and brunch flatlays. It’s also a useful space for businesses big and small to advertise what they’re selling. It’s a place for building connections and establishing relationships with customers and fellow entrepreneurs as well.
This photo-centric social media platform offers features like location tags and hashtags that can be optimized for your marketing campaigns. You can even reach out to influencers to promote your product or service for free, garnering an even better Return of Investment (ROI) in the long run thanks to their big following.
3 - Invest in YouTube Commercials
Youtube is the new television, luring people to spend more time browsing various videos online than flipping through TV channels. Spending on Youtube commercials is also the most valuable form of advertising because it takes advantage of people’s search engine history.
With the help of Google’s artificial intelligence tools, a user’s cache and cookies are saved on their browser so the things they’re interested in are laid out for them the next time they decide to browse through different sites, attracting relevant ads like yours!
4 - Incorporate Search Engine Optimization (SEO)
Using SEO to maximize your digital marketing strategy can improve the online presence of your business. Aside from relying on social media, putting up a website can support your ranking on search engines.
Filling out your information on Google and encouraging your clients to leave their reviews are also simple yet useful ways. They give you more chances of appearing on the front page search results and bringing in more potential customers.
5 - Focus on Content Marketing
Providing relevant content work hand-in-hand with SEO. Using keywords on your blog posts and updating them regularly helps drive traffic to your website and uplift your web ranking.
To keep the authenticity of your website, think of topics your viewers and target audience can relate to. Consider the values of your business and what you think your customers will look forward to and develop unique web articles from there.
As the internet continues to change the game of advertising, the best thing you can do is to keep up by using it to your advantage. With digital marketing, your business has the opportunity to gain more customers and drive revenue higher than ever before.
AGUA Agency is a white label digital marketing agency in Canada and the US that offers affordable solutions for companies and local businesses. Get in touch with us! We’d love to help you out.