4 Tips to Help Build Your B2B Marketing Technology Stack – Our Guide

by Azhar Siddiqui Nov 09, 2020

It’s easy to think that marketing a B2B business is easier than ever due to the many accessible technologies in today’s market. However, this is where it becomes a problem. The average B2B marketer will find a wide selection of solutions to use overwhelming, yet it’s impossible to implement strategies without the right tools. To ease the burden of sifting through numerous marketing technologies, a business marketing technology stack is necessary. A marketing technology stack is a collection of tech tools that help marketers automate, perform, and report marketing activities across multiple channels efficiently. By creating a stack for your B2B marketing, you can guarantee you will hit the right points as you will have the right tools at your disposal. In this article, we will share four valuable tips to build your B2B marketing technology stack:

Assess The Existing Need

With so many technological advancements these days, it’s no wonder that new tools keep popping out for most marketers to consider. However, as they learn about these new tools, so does their inventory platform, which then makes other marketing aspects more complicated. This is why assessing the functional performance of technologies is important—how can these technologies help you? In this case, you must map their usage to business objectives and operations and evaluate the current state of the technologies being used and considered for B2B marketing.

Identify Gaps

When you have assessed the business’s current needs, you’ll also be able to identify gaps. As a result, this will push you to be realistic and get your priorities to see where new technologies are needed truly. Take the time to identify which technologies don’t help to meet business objectives so that you don’t end up wasting resources.

Think Of The Client

The truth is, some technologies won’t fit into a category. In that sense, B2B marketers need to develop their requirements for a marketing technology stack but with high consideration of the client. When you put your client as the focus, you will be able to come up with better technologies that will work for their benefit.

Set A Realistic Budget

Setting a realistic budget is essential when building your marketing technology stack. It’s helpful to plan the budget at the beginning of each year as this can help bring focus on technologies that are needed to drive revenue influence. It is also important that you allocate the budget wisely, and not just on a whim, especially that you can expect new technologies to come out throughout the year. At the same time, remember that the latest technologies don’t mean you have to use them to be more efficient. For technology to be efficient, it should meet your objectives first. Conclusion At this point, you now know that a marketing technology stack for your B2B business is crucial because it can support many business aspects. First, develop a framework that will help you identify the things you need against the things that are nice to have regarding technologies. In the end, your marketing technology stack must be useful and helpful to your overall business, not solely because it’s the hot new feature or solution in the market. Remember to identify your specific requirements and build your marketing technology stack from there. Revisiting it and considering new options are also essential, but a solid stack must be the first on your list. Do you need help with your B2B marketing technology stack? You can come to the right place! AGUA Agency is a digital marketing agency in Canada and the United States that employs experts who can support your B2B business for long term growth and success. Get in touch with us today to see how we can help!

4 Tips to Help Build Your B2B Marketing Technology Stack – Our Guide

Assess The Existing Need

Identify Gaps

Think Of The Client

Set A Realistic Budget