3 Tips to Optimize Your GMB Profile to Boost Local Marketing – Our Guide

by Azhar Siddiqui Oct 21, 2020

While the biggest goal for many businesses is to market to a worldwide audience, one should never start that way from the get-go. It is expensive, and there is plenty of competition in the global market. For that reason, many businesses should opt to cater to their local customers. Competition is much less fierce at this level, and a business can gain momentum quickly with its audience in its immediate vicinity. However, this does not mean that there will be no competition at all, indicating that marketing efforts must still be made to rise above the rest. But how exactly do you boost your business above your local competitors? The key is by creating and optimizing your Google Business profile to strengthen your local marketing efforts. That way, you can improve engagement, push up your website's local rankings, and enjoy higher conversion rates. Here is precisely how you can do that:

1. Setting up a GMB account

If you have not created a GMB (Google My Business) account yet, now's the time to do so. The first thing you will need to do is fill out all the sections on business details. This includes your NAP information (name, address, phone) and other details, such as your website and operating hours. Also, do not forget to list your products, provide answers to frequently asked questions, and your "from the business" description. After writing down all of the above, you will need to maintain two more aspects of your GMB profile. These include continuously answering your audience's questions and addressing the reviews you will receive. By maintaining all of these aspects, you will enjoy a well-made GMB profile to facilitate your optimization efforts.

2. Filling out the sections

Regarding your section's NAP, it is vital that you are detailed, accurate, and consistent throughout all your listings. This means that if you write "road" instead of "rd.," all your other addresses should also be written that way. Any inconsistencies serve as red flags for Google, which can negatively affect your rankings. Also, the name you write for your business should be the exact one on your signages. Finally, when it comes to business hours, do not forget to include the time you will be open during the holidays.

3. Adding the "from the business" description

When writing your "from the business" description, you should not provide anything too general, as you will probably already have an auto-generated description from Google. For that reason, the content in your "from the business" description should solely talk about why your business is unique and why customers should pick you. That way, you avoid spamming users with repeated information and give them valuable reasons to work with you.

Conclusion

By setting up and optimizing your GMB account to optimize your Google Business profile, you will find an increase in your rankings, engagement, conversions, and sales at the local level. However, if you are having trouble improving your local marketing efforts, you can hire a digital marketing service to help you out! They will quickly identify your needs and offer solutions to boost your local marketing campaigns and grow your business. AGUA Agency is a white-label digital marketing agency that assists various agencies and local businesses with digital marketing, website development, and more. If you are looking for a digital marketing agency in Alberta to improve your local SEO, work with us today!